An Overview Of What's Driving Adoption of Mobile Apps within the Investment Research and associated markets
Tuesday, 27 December 2011 | Admin
Over the past couple of years we've seen a growing interest from Sell-Side and Independent Research looking for more sophisticated channels of distribution that offer faster delivery and a better opportunity to project their brand. Traditional channels offer the reach to the professional investor market, but as markets stagnate and volumes diminish the drawbacks of relying on once removed customer relationships become more apparent. The drive has been to open up a more real-time and marketing driven customer relationship, and mobile channels, especially the "smart" devices available now have become an attractive target.
- Smart devices, phones and tablets predominantly, benefit from the "always on & always with" nature of mobile comms, they provide a feature rich platform that excels in terms of immediate access, usability, usage tracking and security that was previously lacking from the earlier mobiles. Fundamentally, the user can now consume information in a usable format anywhere and at any time, unconstrained by the restrictions of fixed terminals or the costly business of migrating existing content to a new format, as was the case with earlier mobile browsers and much unloved WAP standard.
- For clients that we work with, the ability to open a new direct channel, targeting the high value mobile users demographic but with minimal costs is a very compelling proposition. Mobile usage in the all important emerging markets easily out stretches fixed internet and traditional channels and the appetite for consuming content through these devices is self evident when you look at their smart phone and tablet sales figures. In fact in regions where mobile bandwidth/3G infrastructure investment out strips fixed line a mobile distribution strategy should take precedence. Data from more than one of our clients shows that mobile is by far the leading access channel for their emerging markets clients and that take up is sustained with regular access to their service once adopted.
- Our focus is on delivering a platform agnostic service that provides a single point of distribution for clients seeking to maximise the advantage of these channels with a minimum of effort; typical service launch is 6-8 weeks and we support a multitude of content types.
In short, mobile apps enable you to reach a broad range of your global user base and you can deliver a diverse range of your existing content through them. They're cost effective to deploy and highly configurable, and we provide a hands off service that won't impact your already stretched IT resources.
If you would like worldflow to develop a sample demo app for you to help you evaluate the benefits and rapid deployment capabilities we have, then please email Justin Percival or call him on +44 786 797 2799