Smart mobile devices have rapidly become ubiquitous technology with corporate users.
Customers routinely carry one or more of these devices to keep in touch with business communication throughout the day in the office, at home and whilst travelling.
Devices from Apple and Blackberry predominate whilst a wide range of other tablets, handsets and portables now support Google’s Android operating system. In the corporate market most devices are targeted at offering mobile email capabilities, but their sophistication has grown to the extent that they can now be used to access a broad range of applications and rich content.
Within the research market, an ever growing numbers of firms are exploiting the benefits of direct to customer distribution with over a dozen apps for the iPad/iPhone launched in the past 6 months and a number of Blackberry and Android Apps appearing in recent weeks. To continue leveraging these channels effectively, a range of devices and display formats must be taken into account which has lead leading bank and independent research firms to look for solutions that can manage these requirements for them on a scaleable and cost effective basis.