The Mobile Marketplace 

Tablets will displace Laptops and Desktops

• Clients will increasingly use their tablet (and smartphone) device rather than using a laptop or a desktop
• The impact will be significant so to target clients in this growing space organisations will need to distribute content to it
• Content Management on the tablet is critical to optimise the user experience rather than trying to access websites

Expect Growth - Apple iPad just the start

• Blackberry and Android, HP, Windows devices to follow
• Security is key. A native app prevents users from external access, locking your content to only authorised users
• Focused and structured content is the name of the game on tablets and smartphones, not the sprawling web experience